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I’m a hands-on digital enthusiast currently running e-commerce operations for one of the fastest-growing brands in the world. In addition to helping launch 25+ brands online, I’ve also consulted for private equity and worked with some of the largest companies in the US to build, optimize, and better leverage their digital footprint to engage users and guarantee customer satisfaction.

When I’m not doing that, I write for my blog or other publications. You can find everything I’m writing here.

Thursday Boot Company

Partner, Head of E-commerce

2017-present
  • Leverage e-commerce data to better understand our customer base and ensure each interaction results in a positive experience
  • Manage CRO program to identify and solve user problems pre- and post-purchase
  • Lead online merchandising strategy to improve product performance and increase quality of online transactions
  • Identify and build web tools to improve overall business functions

Advisor, Digital

2016

Blink Worldwide

Technical Account Manager

2016-2017
  • Build strong relationships with clients & gain thorough understanding of company offerings
  • Oversee agency/client communications to manage expectations & ensure fluid project pathway
  • Provide strategic insights regarding client projects & communications campaigns

Project Manager

2015-2016

SEO Manager

2014

Performance Improvement Partners

Digital Media / E-commerce Consultant

2015-2016
  • Pre-acquisition diligence and post-acquisition planning for private equity portfolio companies
  • Analyze & determine efficacy of digital channels & associated strategy
  • Review internal documentation regarding digital approach, asset use and related spend

The Startup Space

Founder, Digital Director

2014-2016
  • Develop roadmaps for growing businesses to facilitate success on digital platforms
  • Educate & train business owners and internal teams in effective digital management
  • Provide hands-on marketing solutions, including web design/development & search marketing

Harris Research, Inc.

SEO Account Manager

2014
  • Provide hands-on search marketing solutions for Chem-Dry franchisees in North America
  • Develop positive relationships with franchisees to increase trust & enrollment in search program
  • Franchisees saw an average 200% increase in visibility in 3 months or less